Welcome campaign


2024

Campaign design


Design system
Multi-channel campaign assets

Welcome is a yearly campaign aimed at greeting new and returning UAL students as they begin the academic year. It targets Undergraduate, Postgraduate, and Pre-degree students across all 6 Colleges.
Just a year after graduating from UAL, I designed the visual identity for the campaign promoting the online platform to 

Story: Designing our Welcome campaign in-house for the first time

“I gave the Creative team a really challenging brief, of something that had to be representative of all of UAL to new and returning students, as well as feeling like something that represented an individual's journey to come and study with us. They embraced this challenge and came back with something really inspiring and personal, while at the same time universal—literally!”

Patrick Smith, Communications Executive



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