UAL Disability History Month



Design lead
Creative direction
Multi-channel campaign design

The aim of the Disability History Month campaign at UAL was to celebrate and raise awareness of our disabled community to help students and staff feel included, valued and recognised. 
On a global scale, 15% of the world’s population lives with disabilities. This statistic shaped the foundation of our campaign visual identity through creating 15 unique shapes to symbolise this percentage.  The colour purple also holds significant symbolism for the disabled community, associated with dignity, empowerment and the ‘Purple Pound’, the spending power of disabled people in the UK. 





Testimonial

Joe
Communications Executive, UAL
“As always, we started with a brilliant brainstorm session with the Creative team and I'm really happy with the end result that they delivered. They understood the brief completely, took initiative, and were a pleasure to work with. I always look forward to working with the Creative team and I think the Co-Chairs of the Disabled and Neurodiverse Staff Network really enjoyed the experience too.”




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