UAL Brand

UAL’s visual identity is bold, simple and direct, letting the work of our students, staff and graduates shine.  

During my 5 years at UAL I have worked closely with the Brand team, supporting with a range creative outputs across brand templates, guidelines development and reporting. Please see a range of projects below including data visualisation, proposal documents and brand guidelines.

See our brand in action

01

Digital report design including qualitative and quantitative data collected from survey of colleague’s and supplier’s insights into the UAL brand system and how it can be improved. The report was used to pitch internally for extending and developing our brand system. 

Ali
Head of Brand, UAL

Our UAL brand guidelines exist on our external facing website, to increase consistency and accessibility. I assisted with UI design for the new web pages and created images to visually communicate our brand guidelines to all audiences. 

03

As part of a collaboration between UAL and The Chancery Rosewood, there was a need to share clear guidance on how our logo is used in a partnership context. To launch the partnership, the hotel hosted a presentation for LCF MA Fashion students.

Guidance for international recruitment representatives for how they use the UAL logo. Initially briefed as a PDF, I recommended a web page with mockups and guidance for ease of translation and accessibility for our international contacts.