AKO Storytelling Institute
The AKO Storytelling Institute was launched in 2023, aiming to develop understanding of how narrative and storytelling can bring about change.
I created a full design system and brand guidelines for the Institute built collaboratively through workshops and feedback sessions with its members.
The creative direction draws from the visual language of fast-paced news outlets, traditional print bulletins and modern research collectives. Horizontal lines provide a framework for dynamic text and image layouts, reflecting a notion of 'reading between the lines' — conceptually mirroring the Institute's approach.
Related projects
UAL Halls guides
UAL Brand
UAL Disability History Month